Market Basket Analysis for Banking: Better Targeting, Increased Sales and Customer Loyalty
Banks and Market Basket Analysis can make up for an alluring pair. And ‘pairing of ‘products or service offerings’ raises
Why Move from Employee Experience Management (EXM) to Human Experience Management (HXM)
Great employee experiences precede great business results. Every organization now has two ‘Experience Engines’ running in parallel – where customer
How is RPA transforming Hospitality Industry?
The front-desk at a hotel is buzzing with customer activity – From reservations to customer requests, front-desk staff are constantly
How to Build a Recommendation Engine?
Customers, today, want nothing short of personal attention and service. From service to experience and offers, what matters is the
Attended vs Unattended Bot When, How, and Where to use?
Customer service agents and bots now form a formidable pair. Where a customer service agent goes through monotonous and repetitive
Top 5 Analytics Keys to Unlock Enriching Customer Experience
Every stage of the customer journey has ‘an experience’ in the wait. Be it the customer calling the customer service
Predicting Customer Next Purchase Day
Knowing what the customer wants even before the customer buys a product is an imperative to thrive in this digital
Using NLP for Banking Transaction Categorization and KPI Augmentation
Today, banks have more data to capture and analyze – one of the critical types being transaction data. And raw
Using Deep Learning Powered Image Classification to Speed up Cancer Type Detection
The World Health Organization (WHO) has reported that cancer burden has risen to touch 18.1 million new cases and that
Maximizing Returns on Marketing Investments with Marketing Mix Modelling
If there is a talk of Marketing Mix Optimization (MMO), then Marketing Mix Modelling follows suit. As MMO resonates with