Maximizing Returns on Marketing Investments with Marketing Mix Modelling
If there is a talk of Marketing Mix Optimization (MMO), then Marketing Mix Modelling follows suit. As MMO resonates with
Does ‘Value Offered to Customers’ Have a Bearing on Customer Lifetime Value?
It is a two-way street in business. As customers have a better say in the customer-brand relationship, Customer Lifetime Value
How to move from sentiment analysis to recommendation system?
The Social World today has ‘sentiments’ waiting to be tapped. Take the case of this brand that used social listening
How Natural Language Processing Helps Tap Value from Unstructured Data
As human beings we express everything either verbally or through written form, which carries lot of information. But how do
How to Develop a Robust Cloud Strategy
Cloud has emerged as a core focus area, not only for the IT Service Providers, but also for Enterprises. Invariably,
Demand forecasting for Ecommerce
Jane walks into a store only to find that a product in question was out-of-stock on the shelves, but available
Can Sentiment Analysis bring about marketing effectiveness?
The enterprise world is now taking the Dickens’ way of connecting with the audience – where Dickens created those ‘sentimental
Dotting the ‘i’ and Crossing the ‘t’ in Retail Personalization
If ‘Customer experience’ is fast eclipsing product and price as the retail differentiator, intelligence and technology are rallying around retailers
Which Machine Learning Algorithm to Use for Fraud Detection?
As fraud activities get more sophisticated and gruesome in terms of the ‘swindling’ that occurs, enterprises now require an intelligent
How Exploratory Data Analysis can Boost Machine Learning Results
On screen, Al Pacino, as the blind man in ‘The Scent of a Woman’ looked pitch-perfect for the role, did