3 Ways to Revolutionize Customer Journey with Machine learning
‘Know your customers inside out’ is a paradigm emblematic of customer-centric & customer-focused business operations today. As a significant component
Anomaly Detection – Why, What & How
Anomaly detection is a technique now being leveraged to spot abnormal behavior in datasets – it is about identifying rare
Using Machine Learning Techniques for Fraud Detection: Machine prediction or Anomaly detection or Behavioral analytics
Every now and then, there is a fraudulent activity masquerading as the original – no exception to the business world.
Using AI/Machine Learning to Transform Retail Loss Prevention
A retail scenario that one would dare to confront – A product is whisked away without being scanned at the
Clustering vs Classification techniques for creating buyer personas
Buyer persona gives that edge every organization needs to chase their coveted goals in terms of increased lead capturing, successful
9 Analytics Trends for 2020
Data driving decisions, actions and outcomes is no more a moot point. Rather, organizations are more focused on using the
Customer Micro-segmentation Marketing – Using Micro-segmentation for Increasing ROI
Customers are the perennial target of promotional marketing messages, campaigns, and advertisements. With more and more messages turning out to
How to Take Next Best Action with Analytics-powered Decision Engines
One of the top grossers for retail is the flick covering Next best action (NBA) thrillers. And it has all
How to Make Shelf Space Optimization Drive Sales, Profit and Customer Experience
Enter a retail store and that arresting first impression is made by the assortment of products siting on the shelves.
How Banks use Product Propensity to Increase Customer Delight and Profitability?
Sara receives an email from her bank about a home loan offer. That Sara is a privileged customer for long