Saksoft

It is a two-way street in business. As customers have a better say in the customer-brand relationship, Customer Lifetime Value

The Social World today has ‘sentiments’ waiting to be tapped. Take the case of this brand that used social listening

As human beings we express everything either verbally or through written form, which carries lot of information. But how do

Cloud has emerged as a core focus area, not only for the IT Service Providers, but also for Enterprises. Invariably,

Jane walks into a store only to find that a product in question was out-of-stock on the shelves, but available

The enterprise world is now taking the Dickens’ way of connecting with the audience – where Dickens created those ‘sentimental

If ‘Customer experience’ is fast eclipsing product and price as the retail differentiator, intelligence and technology are rallying around retailers

On screen, Al Pacino, as the blind man in ‘The Scent of a Woman’ looked pitch-perfect for the role, did

Measure twice, cut once. The carpenter’s rule set in stone is now resonating with the retailers’ imperative of measuring customer